Social is far more than media. Social is not marketing either. Social is information and connection. It's taking part in the new share economy of knowledge and ideas. Social enables perception, retention, and attraction, when used properly. It is vital to organizational growth and bottom line.
Content is the breath that ignites your flame. The ability to say what you need to say and to say it well and at the right time is crucial to driving the conversation and growth of both your business and your community. Content isn't king, your product is. Content empowers and augments your product.
As our world becomes increasingly more visual, our economies less stable, our workers more mobile, creativity is life-giving. When we express ourselves, we offer ourselves fully to the world. When we create well, we problem solve better and inspire new ways of thinking. Creativity believes possibilities.